The+Software+Industry

Walter Bauer, one of the founders of Informatics discusses the challenges he faced while trying to market a new software product, Mark IV. He talks about the rise of IBM and the impact the company made in the software industry as well as the changing pricing policies and the negative view that the public had about the software industry as a whole.

archive.computerhistory.org/.../**Bauer**_**Walter**/**Bauer**_**Walter**_1.oral_history. 1986.102658224.pdf